Swaarm insights

Stay updated with the latest trends in performance marketing via our blog. We also regularly feature company news, case studies and best practices to help you boost your marketing efforts.

Best Practices

Best Practices

Mobile user acquisition gone wrong: Learn from these 7 mistakes

July 19, 2022

You can reduce customer acquisition cost by avoiding the following mistakes. Avoiding these mistakes will help you save money as well reach your...

tracking website traffic through Google analytics

Best Practices

How does Google Analytics help in website tracking

July 18, 2022

Google Analytics is one of the most efficient ways of tracking website traffic. Read this article to understand how it helps businesses...

Best Practices

Unlocking success: Powerful user acquisition strategies for mobile gaming apps

July 14, 2022

Discover powerful mobile user acquisition strategies to skyrocket your game downloads! Attract new users and boost your app's visibility with proven tactics. Level up your ...

Best Practices

Everything you should know about performance marketing. Why do you require a performance marketing platform?

July 14, 2022

What is performance marketing, and why should you invest in a performance marketing platform? This article explains everything you should...

Best Practices

A beginner’s guide to user acquisition strategies

July 13, 2022

Companies and marketers use user acquisition strategy as a way to grow. Here are some simple strategies to help brands to scale up their...

Best Practices

Managed versus in-house performance marketing tracking platforms

July 11, 2022

A performance marketing tracking platform can help you gain total control over your marketing campaigns. But should you go for an in-house performance marketing software ...

Ad fraud

A complete guide to mobile ad fraud

July 6, 2022

Today, fraudsters are doing everything they can to get their hands on marketing budgets. Yet preventing them from doing so is simpler than it might ...