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Swaarm insights

Stay updated with the latest trends in performance marketing via our blog. We also regularly feature company news, case studies and best practices to help you boost your marketing efforts.

Best Practices

browser fingerprinting
Best PracticesIndustry Insights

Everything you need to know about browser fingerprinting

In 2021, the digital advertising spend was $522.5 billion, a figure that is projected to increase to $836 billion by 2026. With so many companies …

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performance marketing software
Best PracticesIndustry Insights

Don’t let your performance marketing get left behind: How to know it’s time to change your tracking platform

Sixty-eight percent of marketers consider paid advertising crucial to their company’s marketing strategy. Moreover, in 2018 programmatic digital display advertising attracted almost $50 million in …

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Navigating challenges: 2023 Roadmap for digital marketing leaders
Best PracticesIndustry Insights

Navigating challenges: 2023 Roadmap for digital marketing leaders

In this article, originally published by Agency Reporter, Yogeeta Chainani, CEO and co-founder of Swaarm, talked about the common hurdles that digital marketers face and …

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Best PracticesIndustry Insights

Solutions and strategies for mobile attribution in 2023 and beyond

Solutions and strategies for mobile attribution in 2023 and beyond   If you’re confused about the current state of Google’s cookie deprecation, you aren’t alone. …

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Automation is crucial
Best PracticesLeadership Perspective

Automation is crucial for building and growing a high-performing marketing company

In this article, originally published by MediaBrief, Yogeeta Chainani,  CEO and Co-founder of Swaarm, talked about the growing martech industry in India and how performance …

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2022 Swarm achievements
Best PracticesLife at Swaarm

Swaarm features and reflections of 2022 – a year in review

2022 was a year filled with milestone achievements for Swaarm as we expanded our customer base globally, closed new funding rounds, released innovative product features, …

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Best PracticesIndustry Insights

Five Mobile Marketing Tips for 2023

Mobile marketing changes with the wind — and over the past couple of years, it seems the wind has been blowing harder than usual. Making …

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website visitor tracking
Best PracticesIndustry Insights

Driving growth with website tracking: A complete guide for businesses

  Companies spend a lot of money on marketing. For example, in 2022 alone, the marketing spending of online businesses surpassed $480 billion. Today, marketing …

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Best PracticesIndustry Insights

Understanding website tracking: a complete guide

Today, website tracking has become an integral part of many online businesses’ marketing strategies. In a nutshell, web tracking refers to the exercise of collecting …

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affiliate marketing platform
Affiliate MarketingBest Practices

Boost your affiliate game: the ultimate guide to choosing automated tracking tools

The affiliate marketing industry is growing significantly. While it helps affiliates earn passive income, companies or brands can scale up quickly, harnessing this form of …

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