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In 2021, the digital advertising spend was $522.5 billion, a figure that is projected to increase to $836 billion by 2026. With so many companies …
Sixty-eight percent of marketers consider paid advertising crucial to their company’s marketing strategy. Moreover, in 2018 programmatic digital display advertising attracted almost $50 million in …
In this article, originally published by Agency Reporter, Yogeeta Chainani, CEO and co-founder of Swaarm, talked about the common hurdles that digital marketers face and …
Solutions and strategies for mobile attribution in 2023 and beyond If you’re confused about the current state of Google’s cookie deprecation, you aren’t alone. …
In this article, originally published by MediaBrief, Yogeeta Chainani, CEO and Co-founder of Swaarm, talked about the growing martech industry in India and how performance …
2022 was a year filled with milestone achievements for Swaarm as we expanded our customer base globally, closed new funding rounds, released innovative product features, …
Mobile marketing changes with the wind — and over the past couple of years, it seems the wind has been blowing harder than usual. Making …
Companies spend a lot of money on marketing. For example, in 2022 alone, the marketing spending of online businesses surpassed $480 billion. Today, marketing …
Today, website tracking has become an integral part of many online businesses’ marketing strategies. In a nutshell, web tracking refers to the exercise of collecting …
The affiliate marketing industry is growing significantly. While it helps affiliates earn passive income, companies or brands can scale up quickly, harnessing this form of …
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