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Swaarm insights

Stay updated with the latest trends in performance marketing via our blog. We also regularly feature company news, case studies and best practices to help you boost your marketing efforts.

Best Practices

Mobile Attribution in 2027 Essential Guide Beyond Installs
Best Practices

Mobile Attribution in 2027: Essential Guide Beyond Installs

November 2, 2026
Mobile attribution in 2027 is the practice of connecting acquisition sources with meaningful post-install outcomes: registrations, ...
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Boost Your Success with Halloween Campaign Optimisation
Best Practices

Boost Your Success with Halloween Campaign Optimisation

October 28, 2026
Halloween campaign optimisation is the practice of planning, tracking and tuning seasonal campaigns so every install, ...
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Biggest Q4 Marketing Mistakes
Best Practices

Biggest Q4 Marketing Mistakes

October 26, 2026
Q4 marketing mistakes decide how much of the year’s biggest demand window advertisers, app marketers, publishers ...
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Swaarm Reports Suite
Best Practices

Swaarm Reports Suite – If you can’t explain the number, can you really optimise it?

October 23, 2026
Swaarm Reports Suite is the reporting layer in Swaarm that turns tracking data into numbers a ...
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Black Friday marketing in adtech
Best Practices

Black Friday Marketing in Adtech: Why It’s Best to Start Early

October 22, 2026
Black Friday marketing in adtech is the practice of planning, running and measuring performance campaigns across ...
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Metrics to Trust When Scaling a Campaign in 2026
Best Practices

Metrics to Trust When Scaling a Campaign in 2026

October 21, 2026
Your campaign is performing well. Conversions are coming in, ROAS looks healthy, and you’re ready to ...
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Rewarded UA: What Actually Makes a User Valuable?
Best Practices

Rewarded UA: What Actually Makes a User Valuable?

October 13, 2026
Rewarded UA is a user acquisition model in which people earn points, cash or gift cards ...
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Amazon Prime big deal days: Q4 traffic doesn't wait for Black Friday
Best Practices

Amazon Prime big deal days: Q4 traffic doesn’t wait for Black Friday

October 6, 2026
Amazon Prime Big Deal Days is Amazon’s members-only October sale, and Amazon Prime Big Deal Days ...
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Rewarded UA vs Paid UA: How to Adapt Your Tracking Stack
Best Practices

Rewarded UA vs Paid UA: How to Adapt Your Tracking Stack

September 30, 2026
Introduction Rewarded User Acquisition(UA) vs Paid User Acquisition(UA) isn’t just a question of which acquisition model ...
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MCP and AI Agents in Affiliate Tracking: 5 Critical Questions to Ask Before You Believe the Pitch
Best Practices

MCP and AI Agents in Affiliate Tracking: 5 Critical Questions to Ask Before You Believe the Pitch

August 24, 2026
MCP and AI agents in affiliate tracking have become one of the most overused phrase pairings ...
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