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In this article, originally published by MediaBrief, Yogeeta Chainani, CEO and Co-founder of Swaarm, talked about the growing martech industry in India and how performance …
2022 was a year filled with milestone achievements for Swaarm as we expanded our customer base globally, closed new funding rounds, released innovative product features, …
Mobile marketing changes with the wind — and over the past couple of years, it seems the wind has been blowing harder than usual. Making …
What is mobile ad fraud? And how does it stop marketers from reaching their goals? This article will show you everything you need to know …
Post-pandemic, global advertising revenue has grown by 24.3% to $772.4 billion. By the end of 2026, this figure is expected to reach $1 trillion. As …
Having a grasp of advertising history will help get you to grips with what a supply side platform (SSP) is. Once upon a time, during …
When Apple launched the iOS app store in 2008, there were around 500 apps. Today, however, there are more than 7 million apps available via …
Today, 81% of brands depend on affiliate marketing programs to scale their business. Affiliate marketing is worth more than $12 billion, which is why many …
Understanding partner lifecycle management is crucial if you want your business to be successful. Channel partner programs can take your business to the next level. …
Almost 57% of organizations utilize channel partner programs to acquire new customers. As such, many companies have realized the true potential of channel partnerships and …
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