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Swaarm insights

Stay updated with the latest trends in performance marketing via our blog. We also regularly feature company news, case studies and best practices to help you boost your marketing efforts.

Industry Insights

Swaarm MMP/Mobile attribution platform
Industry InsightsMobile measurement partners

Swaarm MMP: Your unified solution for accurate mobile measurement and performance marketing

Swaarm MMP is the unified solution that connects the worlds of mobile measurement and performance marketing. Choosing our attribution platform will not only help you ...
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mobile app analytics
Best PracticesIndustry Insights

Choose your MMP wisely: 8 proven strategies for mobile marketing success

In 2022, consumer spending on apps and games declined slightly by 3%, resulting in a total revenue of $129 billion. This marks the first recorded ...
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mobile measurement
Best PracticesIndustry Insights

10 Transformative benefits of MMP adoption

  Mobile measurement partners (MMPs) are the guardians of data integrity and the architects of successful mobile marketing.    In this fast-paced world of digital ...
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Industry InsightsMobile measurement partners

From A to Z: Mobile measurement partners (MMPs) simplified

Before we dive into the topic of mobile measurement partners, it is crucial to bear in mind that, in our modern era, mobile phones have ...
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Yogeeta to TechGraph about Martech industry in India
Industry InsightsNews

In conversation with Swaarm Co-founder Yogeeta Chainani

In this article, originally published by TechGraph, Yogeeta Chainani, CEO and co-founder of Swaarm talked about Martech industry in India.
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Guide to switching to a new tracking platform
Best PracticesIndustry Insights

Mastering the move: Guide to switching to a new tracking platform

Companies are often hesitant to switch to a new and advanced tracking platform, even when it offers more value and innovation, fearing that the...
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iOS17 Private browsing - Apple’s privacy updates
Data Safety & StabilityIndustry Insights

iOS17 private browsing: Confidently navigate Apple’s privacy updates

iOS17 private browsing - Apple’s new privacy updates - With more privacy changes on the horizon, it is crucial to partner with a forward-thinking...
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performance marketing software
Best PracticesIndustry Insights

Don’t let your performance marketing get left behind: How to know it’s time to change your tracking platform

Is your performance marketing software holding you back? Discover why it's crucial to upgrade your tracking platform to stay competitive. Learn..
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Navigating challenges: 2023 Roadmap for digital marketing leaders
Best PracticesIndustry Insights

Navigating challenges: 2023 Roadmap for digital marketing leaders

Navigating Challenges: 2023 Roadmap for digital marketing leaders, Written by Yogeeta Chainani and originally published on Agency Reporter
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Best PracticesIndustry Insights

Solutions and strategies for mobile attribution in 2023 and beyond

Are you looking for some reasonable solutions and strategies for mobile attribution in 2023? Check this article to learn more.
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