Swaarm wins App Analytics Platform 2022 at App Growth Awards — Read More
Swaarm wins App Analytics Platform 2022 at App Growth Awards — Read More
Stay updated with the latest trends in performance marketing via our blog. We also regularly feature company news, case studies and best practices to help you boost your marketing efforts.
Launching a start-up amidst the early days of a global pandemic is, admittedly, bad timing — but that’s just what my co-founder, Alexandru Dumitru, and …
Mobile marketing changes with the wind — and over the past couple of years, it seems the wind has been blowing harder than usual. Making …
In this article, originally published by Medianews4u, Yogeeta Chainani, CEO and Co-founder of Swaarm, talked about Data and why marketing agencies should integrate it from …
In this article, originally published by Martech Asia, Yogeeta Chainani, CEO and Co-founder of Swaarm, shares her wisdom to help marketers in the APAC region …
By the end of 2022, global ad spend is estimated to have reached a whopping $808 billion. Today, businesses are willing to spend a lot …
The ultimate goal of any advertiser is to reach the right audience and generate traffic on their website or app. To achieve this critical objective, …
Post-pandemic, global advertising revenue has grown by 24.3% to $772.4 billion. By the end of 2026, this figure is expected to reach $1 trillion. As …
By the end of the year 2024, ad spend will reach $885 billion. As such, ad networks—platforms connecting advertisers and publishers—will play a crucial role …
Ads are crucial for commercial growth. Paid advertisements can generate a 200% return on investments (ROI) and can boost brand awareness by 80%. Today, companies …
Having a grasp of advertising history will help get you to grips with what a supply side platform (SSP) is. Once upon a time, during …
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