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Launching a start-up amidst the early days of a global pandemic is, admittedly, bad timing — but that’s just what my co-founder, Alexandru Dumitru, and …
Mobile marketing changes with the wind — and over the past couple of years, it seems the wind has been blowing harder than usual. Making …
In this article, originally published by Medianews4u, Yogeeta Chainani, CEO and Co-founder of Swaarm, talked about Data and why marketing agencies should integrate it from …
In this article, originally published by Martech Asia, Yogeeta Chainani, CEO and Co-founder of Swaarm, shares her wisdom to help marketers in the APAC region …
By the end of 2022, global ad spend is estimated to have reached a whopping $808 billion. Today, businesses are willing to spend a lot …
The ultimate goal of any advertiser is to reach the right audience and generate traffic on their website or app. To achieve this critical objective, …
Post-pandemic, global advertising revenue has grown by 24.3% to $772.4 billion. By the end of 2026, this figure is expected to reach $1 trillion. As …
By the end of the year 2024, ad spend will reach $885 billion. As such, ad networks—platforms connecting advertisers and publishers—will play a crucial role …
Ads are crucial for commercial growth. Paid advertisements can generate a 200% return on investments (ROI) and can boost brand awareness by 80%. Today, companies …
Having a grasp of advertising history will help get you to grips with what a supply side platform (SSP) is. Once upon a time, during …
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