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Stay updated with the latest trends in performance marketing via our blog. We also regularly feature company news, case studies and best practices to help you boost your marketing efforts.
In 2021, the digital advertising spend was $522.5 billion, a figure that is projected to increase to $836 billion by 2026. With so many companies …
Sixty-eight percent of marketers consider paid advertising crucial to their company’s marketing strategy. Moreover, in 2018 programmatic digital display advertising attracted almost $50 million in …
In this article, originally published by Agency Reporter, Yogeeta Chainani, CEO and co-founder of Swaarm, talked about the common hurdles that digital marketers face and …
Solutions and strategies for mobile attribution in 2023 and beyond If you’re confused about the current state of Google’s cookie deprecation, you aren’t alone. …
Launching a start-up amidst the early days of a global pandemic is, admittedly, bad timing — but that’s just what my co-founder, Alexandru Dumitru, and …
Mobile marketing changes with the wind — and over the past couple of years, it seems the wind has been blowing harder than usual. Making …
In this article, originally published by Medianews4u, Yogeeta Chainani, CEO and Co-founder of Swaarm, talked about Data and why marketing agencies should integrate it from …
In this article, originally published by Martech Asia, Yogeeta Chainani, CEO and Co-founder of Swaarm, shares her wisdom to help marketers in the APAC region …
Companies spend a lot of money on marketing. For example, in 2022 alone, the marketing spending of online businesses surpassed $480 billion. Today, marketing …
Today, website tracking has become an integral part of many online businesses’ marketing strategies. In a nutshell, web tracking refers to the exercise of collecting …
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