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Swaarm insights

Stay updated with the latest trends in performance marketing via our blog. We also regularly feature company news, case studies and best practices to help you boost your marketing efforts.

Industry Insights

Industry InsightsLeadership Perspective

Five tips for start-up success from a founder

Launching a start-up amidst the early days of a global pandemic is, admittedly, bad timing — but that’s just what my co-founder, Alexandru Dumitru, and …

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Best PracticesIndustry Insights

Five Mobile Marketing Tips for 2023

Mobile marketing changes with the wind — and over the past couple of years, it seems the wind has been blowing harder than usual. Making …

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Industry InsightsLeadership Perspective

Digital marketing agencies and their data problems: understanding how to fix it

In this article, originally published by Medianews4u, Yogeeta Chainani,  CEO and Co-founder of Swaarm, talked about Data and why marketing agencies should integrate it from …

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automation can help scale up businesses
Industry InsightsLeadership Perspective

How automation can help scale up businesses

In this article, originally published by Martech Asia, Yogeeta Chainani, CEO and Co-founder of Swaarm, shares her wisdom to help marketers in the APAC region …

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everything you know about ad network
Ad NetworkIndustry Insights

Everything you need to know about ad networks

By the end of 2022, global ad spend is estimated to have reached a whopping $808 billion. Today, businesses are willing to spend a lot …

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types of mobile ad fraud
Ad FraudIndustry Insights

10 types of mobile ad frauds you should know about

The ultimate goal of any advertiser is to reach the right audience and generate traffic on their website or app. To achieve this critical objective, …

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10 steps to find the best ad network
Ad NetworkBest Practices

10 Ways to identify the best ad network

Post-pandemic, global advertising revenue has grown by 24.3% to $772.4 billion. By the end of 2026, this figure is expected to reach $1 trillion. As …

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ad network integration
Ad NetworkIndustry Insights

Everything you need to know about ad network integration

Ads are crucial for commercial growth. Paid advertisements can generate a 200% return on investments (ROI) and can boost brand awareness by 80%. Today, companies …

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supply side platform
Ad NetworkBest Practices

What exactly is a supply side platform (SSP), and what are the benefits of an SSP?

Having a grasp of advertising history will help get you to grips with what a supply side platform (SSP) is. Once upon a time, during …

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