Publisher postback
Postback is a function that will notify publishers when a conversion occurred or was approved/rejected.
Programmatic advertising
Programmatic advertising is a way to automatically buy and optimize digital campaigns, rather than buying directly
Performance marketing
Performance marketing or Performance-based advertising is a form of advertising in which the purchaser pays only
Partner
Media partners own advertisement space in some capacity, selling space (known as inventory)
Paid search (Pay-per-click or PPC)
Pay-per-click (PPC) is an advertising model used to drive traffic to websites, in which an advertiser pays a publisher
