As we approach the close of 2023, here at Swaarm, we decided to take a moment to look back on the amazing year we’ve had. It’s been a year filled with big achievements, cool new features, and some great recognition that’s really taken Swaarm to new heights in the world of marketing tech.
Let’s delve into some of the standout features and achievements that defined our journey in 2023.
Swaarm’s feature highlights
Fraud Detection Reports
(Nov 2023)
Generate reports revealing conversion patterns, odd device distributions, potential bot interference, and more! These reports provide insights into potentially fraudulent activities within campaigns. Our “Recommended Action” allows you to take quick and informed actions to mitigate the impact and maximize quality and security. Go ahead and protect your campaigns with data-driven decisions and top-tier reports!
Ability to Undo Audits
(Nov 2023)
With our latest feature, you can swiftly undo any update made — whether by you or the system (alerts, workflows, etc.). Just hop over to Audits, locate the specific log, and hit the Revert Button. Voila! You’ll see a fresh audit labeled ‘Undo’ in the Operation column. Mistakes happen, and now you can undo them!
Automated Test – Publisher Integration
(July 2023)
This new tool verifies click and postback connections and ensures seamless technical integration with publishers. Just copy the tracking link, select the offer, and click Test Integration for instant results. No more manual hassle – it’s time to make your publisher integration easier than before!
Support for AppsFlyer Audience Retargeting
(July 2023)
Boost your digital marketing strategies with retargeting campaigns, reaching out to past app users who haven’t returned. Our platform’s IDFA/GAID parameter enables precise targeting with personalized ads, ensuring optimal results. Simply set up click optimization rules and configure your campaign’s retargeting setup for a winning approach. Get started and reconnect with valuable users now!
Publisher Payments
(May 2023)
Swaarm offers a new feature called Payments, allowing you to create and manage publisher payments easily. With just a few clicks, you can make a payment for a single publisher or all publishers at once. If you’re using Tipalti, a 3rd party payment service, payments can be sent directly. Plus, you can add notes for publishers and keep internal notes for your team.
Learn more about this feature in the Publisher Payment video on our YouTube channel.
Traffic Control
(May 2023)
This feature lets you take control of your campaign’s traffic sources! With Traffic Control, you can choose to Allow or Block various types of traffic sources, also known as blacklisting and whitelisting. Do you want to allow traffic from specific Sub IDs or App Names? No problem! Need to block low-performing Sub IDs? Traffic Control’s got your back.
Learn more about this feature in the Traffic Control video on our YouTube channel.
New Partner Platform
(Mar 2023)
The new Partner Platform provides a familiar visual design like the Swaarm platform. It will give your partners an easier time navigating and viewing the campaigns they want to run. With new and improved features like notifications and conversion/custom reports, your publisher will be at the top of their game using this platform.
Traffic Targeting
(Mar 2023)
This feature saves you the effort of setting up advanced targeting on each offer and provides better visibility on your targeting rules. Simply filter out the traffic and apply the targeting rule in one go.
Local Timezone on Platform
(Mar 2023)
Swaarm’s Local Timezone feature allows you to work according to your preferred timezone. Simply configure your local timezone on the platform level, and all statistical data, scheduled actions, automation rules, and time targeting will be displayed and processed according to your timezone. And don’t worry about past data recorded in UTC. It will be converted to your local time zone. So, set your timezone and stop feeling like you’re in a different universe!
HTML Landing Pages
(Mar 2023)
Instead of just using a banner or video with a tracking link attached, now you can create an HTML page with a call to action button or a form for lead generation. You can even add tracking URLs or macros to the CTA anchor. When a user arrives at the URL, the configured HTML page is served to the user. These HTML landing pages can be viewed in Partner Platform and Feed API. Happy creating!
Alerts & Memos
(Jan 2023)
With the power of in-app, email, and publisher notifications, you can quickly identify and fix any issues before they become major disasters. Set up alerts for different offers, publishers, and advertisers and choose the conditions that need to be met for the alert to trigger. Once triggered, you’ll receive a notification with all the details you need to save the day.
Learn more about this feature in the Alerts video on our YouTube channel.
Offer Level Timezone
(Jan 2023)
With our helpful budget time zone feature, you can now align your offer’s budget and target with their own time zone. Say goodbye to early morning wake-up calls from unexpected budget resets. Just head to the offer general tab, click on the timezone drop-down menu, and voila!
Facts and other highlights from 2023: A year of achievements
- German Innovation Institute has honored us with the “Employer of the Future” award in November 2023
- Selected as a finalist in the Effective Mobile Marketing Awards 2023 for the “Most Effective App Analytics Platform”
- Our team of experts attended over 12 global Martech events and conferences throughout the year
- Celebrated Swaarm’s 3rd anniversary in September 2023
- We launched our new Measurement & Analytics Platform Swaarm MMP
- Proud winners of the Top50 Startup Awards 2023
- Won the German Business Awards 2023 from EU Business news
- Kicked off a strategic partnership with Tipalti to streamline financial operations for a seamless user experience
- In June, the CPA Meetup organized by Exness bestowed us with the Strategic Partner Award
- Introduced “Advanced Privacy Suite (APS)” in April 2023
- Named the “Best Performance Marketing Tracking Platform” at the MarTech Awards 2023 by Innovation In Business Magazine
- We are maintaining high ratings on G2 and Capterra, which reflects continued user satisfaction and our commitment to providing the best products and services possible
- We again won the App Growth Award for ‘Best App Analytics Platform’ from the App Promotion Summit this year
As we close the chapter in 2023, we remain committed to innovation, growth, and providing our users with an exceptional experience. The Swaarm team is already immersed in crafting many exciting features for the upcoming months, set to launch in the months ahead. With big plans in hand, the journey continues, and we look forward to unveiling more cutting-edge features and achieving new milestones in the coming year.
Stay tuned for a 2024 filled with even more incredible advancements!
