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Swaarm insights

Stay updated with the latest trends in performance marketing via our blog. We also regularly feature company news, case studies and best practices to help you boost your marketing efforts.

Performance Marketing

Guide to switching to a new tracking platform
Best Practices

Mastering the move: Guide to switching to a new tracking platform

Companies are often hesitant to switch to a new and advanced tracking platform, even when it offers more value and innovation, fearing that the...
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Swaarm partners up with Tipalti
Affiliate marketing

Swaarm partners up with Tipalti

We are delighted to announce our partnership with Tipalti, an industry-leading end-to-end global payables solution.
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performance marketing software
Best Practices

Don’t let your performance marketing get left behind: How to know it’s time to change your tracking platform

Is your performance marketing software holding you back? Discover why it's crucial to upgrade your tracking platform to stay competitive. Learn..
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Best Practices

Solutions and strategies for mobile attribution in 2023 and beyond

Are you looking for some reasonable solutions and strategies for mobile attribution in 2023? Check this article to learn more.
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tracking website traffic through Google analytics
Best Practices

How does Google Analytics help in website tracking

Google Analytics is one of the most efficient ways of tracking website traffic. Read this article to understand how it helps businesses...
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Performance marketing tracking platform
Best Practices

Everything you should know about performance marketing. Why do you require a performance  marketing platform?

What is performance marketing, and why should you invest in a performance marketing platform? This article explains everything you should...
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Performance marketing tracking platform
Best Practices

Managed versus in-house performance marketing tracking platforms

A performance marketing tracking platform can help you gain total control over your marketing campaigns. But should you go for an in-house performance marketing software ...
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ad network integration
Ad network

Everything you need to know about ad network integration

Advertisers and publishers can benefit greatly from ad network integration. This article will help you understand what ad networks do and their role...
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Difference between advertisers and publishers
Ad network

Everything you need to know about advertisers, publishers, and ad networks (Difference between advertisers and publishers)

What is the big Difference between advertisers and publishers? Here are sine things that make advertisers and publishers different.
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What is display advertising?
Ad network

What is display advertising? Why should you leverage the power of display advertising?

What is display advertising? This article will help you understand what display ads is all about and how it can benefit your brand or business. ...
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