Yaryna Pakholchak – CEO of CPARK
Marketing leaders – Introduction
Yaryna Pakholchak is a seasoned professional in affiliate marketing with a strong presence in the martech industry. She has built an impressive career marked by expertise and innovation in the affiliate marketing landscape. Throughout her journey, she has navigated the dynamic nature of the industry, contributing valuable insights and strategies.
Since 2018 she has been the CEO of CPARK, a Digital Performance Marketplace that successfully brings together the interests of advertisers and publishers by giving them excellent support and strong market expertise to maximize mutual profitability of every deal.
Join us as we delve into Yaryna’s experiences, shedding light on her perspectives, and exploring the key aspects of her impactful contributions to the affiliate space.
As Valentine’s Day approaches, let CPARK’s wealth of experience in the dating and sweepstake verticals guide you through crafting the perfect strategy to celebrate this special event.
Setting up a successful strategy for maximizing profits during Valentine’s Day
Your ad network has a portfolio of exclusive offers from direct advertisers. How do these exclusive offers play a role in crafting successful Valentine’s Day campaigns, and how do they differentiate your network from others?
Our focus on securing exclusive offers from direct advertisers is a key pillar of our strategy, particularly during events like Valentine’s Day. These exclusive partnerships allow us to provide our affiliates with unique and compelling offers that stand out in an overcrowded market. The advantage lies in the tailored nature of these offers, enabling affiliates to promote campaigns that are not only exclusive but also resonate well with their target audiences.
By collaborating closely with our direct advertisers, we gain insights into their specific goals and can customize offers to align with the thematic nuances of 14th February. This not only enhances the attractiveness of our campaigns but also ensures that our affiliates have access to high-converting and in-demand offers that set them up for success. In essence, our portfolio of exclusive offers becomes a differentiator for us in the affiliate marketing space.
You mentioned having affiliates that have been with your network for the long run. How do you nurture and maintain strong relationships with affiliates, especially during peak seasons?
Building enduring partnerships with affiliates is fundamental to our success, especially during critical periods. We prioritize transparent communication, providing real-time updates on exclusive offers and market insights to empower our affiliates. Our commitment to long-term relationships extends beyond communication. Recognizing the unique payment structures in dating and sweepstake verticals, where longer billing cycles and payment terms are common, we’ve established a practice of ensuring more timely payments for our partners. This approach fosters a healthy cash flow for both parties, a testament to the trust we’ve built through consistent results and reliability. In essence, our affiliate relationships are characterized by open communication, tailored support, and a commitment to addressing the specific needs of our partners, ensuring mutual success, particularly during key seasons like Valentine’s Day.
In the context of affiliate marketing, how do you leverage technology, including tracking solutions, to optimize and enhance campaign performance during 14th February?
The role of technology, particularly with advanced tracking solutions like Swaarm, is pivotal in optimizing campaigns, by providing a comprehensive suite of tools that allows the user to track and analyze campaign performance with precision. The real-time insights gained from tracking capabilities empower the user to make swift, informed decisions to enhance the campaigns. Understanding user behavior, identifying top-performing sources of traffic, and fine-tuning targeting strategies becomes a breeze when we can tap into the powerful features that technology has to offer.
Partnering with an innovative tracking solution like Swaarm is essential for optimizing campaigns and staying ahead of the curve. In the fast-paced world of affiliate marketing, having the ability to make swift, informed decisions is crucial, and a reliable tracking solution is the key to achieving success in this ever-evolving landscape, especially during seasoned campaigns.
How do data and analytics play a role in refining and optimizing campaigns, especially when dealing with specific verticals like dating and sweepstakes?
Data and analytics play a pivotal role in refining and optimizing our campaigns, especially in the dating and sweepstake verticals. Our approach involves harnessing the wealth of data generated through campaigns to make informed decisions that drive success. This data-driven approach allows us to identify patterns, uncover valuable segments, and optimize targeting strategies for maximum impact. In the dating and sweepstake verticals, where precision is key, data and analytics enable us to tailor our campaigns to specific audience preferences.
We analyze conversion paths, monitor user engagement, and adapt strategies in real time to ensure that our affiliates are equipped with the most effective tools. In summary, our commitment to leveraging data and analytics ensures that our 14th February campaigns are not just well-timed but highly targeted, providing affiliates with the strategic insights needed to achieve optimal results in these competitive verticals and the most accurate statistics on their earnings per click and conversion rate.
Yaryna Pakholchak with Swaarm’s Operation Lead, Ioana Mănăilă at Affiliate World Bangkok in December 2023
With the increasing use of mobile devices, how important is mobile marketing in your strategy, and what tactics have you found most effective in reaching the target audience?
Mobile marketing is paramount in our strategy. With the increasing prevalence of mobile devices, we prioritize strategies that resonate with users on the go. Our approach involves creating mobile-friendly campaigns, utilizing responsive designs, and employing targeted mobile advertising to reach our audience effectively. The goal is to capitalize on the mobile trend, ensuring our campaigns are seamlessly integrated into the daily lives of users during the Valentine’s Day season.
Based on your experience, what advice would you give to advertisers and affiliates looking to capitalize on Valentine’s Day in the dating and sweepstake verticals?
For advertisers and affiliates looking to capitalize on 14th February in the dating and sweepstake verticals, my advice is to focus on creating emotionally resonant campaigns. Understand your target audience, leverage exclusive offers, and harness the power of innovative technologies like advanced tracking solutions. Building long-term relationships based on trust and delivering well-timed payments can also contribute to a successful and profitable strategy for both parties.
