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Stay updated with the latest trends in performance marketing via our blog. We also regularly feature company news, case studies and best practices to help you boost your marketing efforts.

User Acquisition

Affiliate marketing

Marketing leaders: Navigating the digital horizon with Akib Ali

  Akib Ali – Co-Founder at Appscale Media   Marketing leaders – Introduction With over a ...
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keyword optimization
Affiliate marketing

How do you master keyword optimization?

Did you know that, on average, Google processes a mind-boggling 40,000 search queries per second? That ...
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What is search monetization?
Ad network

Everything you need to know about search monetization

Today, 80% of phone users check their mobile devices within 15 minutes of waking up. Add ...
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Why mobile app marketers need mobile measurement partners
Best Practices

Why mobile app marketers need mobile measurement partners

According to tech-care company Asurion, US citizens check their mobile devices on average once every two ...
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user acquisition
Best Practices

A complete guide to user acquisition

What is user acquisition? This comprehensive guide will show you the best techniques and strategies to help you build your user base
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customer acquisition strategies
Affiliate marketing

5 Strategies to boost acquisition for B2C startups

5 content acquisition strategies that will boost your B2C startup. Mastering these techniques will help you reach more customers.
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Customer acquisition plan
Best Practices

How to build a user acquisition plan for your app

Designing the perfect customer acquisition plan will obviously lower your customer acquisition cost. But by combining various strategies,
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Why content marketing is important?
Best Practices

Content marketing for skyrocketing user acquisition

Why content marketing is important? This article will explain how it can help boost your user-acquisition strategies
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Customer Acquisition Cost
Best Practices

Mobile user acquisition gone wrong: Learn from these 7 mistakes

You can reduce customer acquisition cost by avoiding the following mistakes. Avoiding these mistakes will help you save money as well reach your...
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mobile user acquisition strategies
Best Practices

Unlocking success: Powerful user acquisition strategies for mobile gaming apps

Discover powerful mobile user acquisition strategies to skyrocket your game downloads! Attract new users and boost your app's visibility with proven tactics. Level up your ...
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