Swaarm insights

Stay updated with the latest trends in performance marketing via our blog. We also regularly feature company news, case studies and best practices to help you boost your marketing efforts.

Best Practices

Why data privacy matters in mobile measurement partnerships

January 5, 2024

In 2022, companies around the globe spent an unprecedented $327 billion on mobile advertising. Next year, ...

Best Practices

The pros and cons of managed mobile measurement partners and in-house solutions

December 12, 2023

In 2022, global revenue from apps and games decreased by 3%. In cash terms, that’s $129 ...

Best Practices

5 Best practices to follow when integrating an MMP

November 23, 2023

What is an MMP and how can it help. Here are 5 things you need to do when integrating your business with a mobile attribution ...

Best Practices

Choose your MMP wisely: 8 proven strategies for mobile marketing success

November 14, 2023

In 2022, consumer spending on apps and games declined slightly by 3%, resulting in a total ...

Best Practices

10 Transformative benefits of MMP adoption

November 7, 2023

Mobile measurement partners (MMPs) are the guardians of data integrity and the architects of successful ...

Best Practices

Privacy-enabled user acquisition for mobile apps: time to overcome the challenges

November 6, 2023

In this article, originally published by Martechasia, Yogeeta Chainani, CEO and co-founder of Swaarm, talked about how gaming companies ...

Best Practices

Mastering the move: Guide to switching to a new tracking platform

August 14, 2023

Companies are often hesitant to switch to a new and advanced tracking platform, even when it offers more value and innovation, fearing that the...

Best Practices

A complete guide to user acquisition

July 27, 2023

What is user acquisition? This comprehensive guide will show you the best techniques and strategies to help you build your user base

Best Practices

Don’t let your performance marketing get left behind: How to know it’s time to change your tracking platform

June 1, 2023

Is your performance marketing software holding you back? Discover why it's crucial to upgrade your tracking platform to stay competitive. Learn..

Best Practices

Navigating challenges: 2023 Roadmap for digital marketing leaders

May 25, 2023

Navigating Challenges: 2023 Roadmap for digital marketing leaders, Written by Yogeeta Chainani and originally published on Agency Reporter

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Swaarm insights

Best Practices

Why data privacy matters in mobile measurement partnerships

The pros and cons of managed mobile measurement partners and in-house solutions

5 Best practices to follow when integrating an MMP

Choose your MMP wisely: 8 proven strategies for mobile marketing success

10 Transformative benefits of MMP adoption

Privacy-enabled user acquisition for mobile apps: time to overcome the challenges

Mastering the move: Guide to switching to a new tracking platform

A complete guide to user acquisition

Don’t let your performance marketing get left behind: How to know it’s time to change your tracking platform

Navigating challenges: 2023 Roadmap for digital marketing leaders

A premium tracking platform made affordable

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