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Swaarm insights

Stay updated with the latest trends in performance marketing via our blog. We also regularly feature company news, case studies and best practices to help you boost your marketing efforts.

Best Practices

Performance marketing tracking platform
Best Practices

Everything you should know about performance marketing. Why do you require a performance  marketing platform?

What is performance marketing, and why should you invest in a performance marketing platform? This article explains everything you should...
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user acquisition strategy
Best Practices

A beginner’s guide to user acquisition strategies

Companies and marketers use user acquisition strategy as a way to grow. Here are some simple strategies to help brands to scale up their...
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Performance marketing tracking platform
Best Practices

Managed versus in-house performance marketing tracking platforms

A performance marketing tracking platform can help you gain total control over your marketing campaigns. But should you go for an in-house performance marketing software ...
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mobile ad fraud
Ad fraud

A complete guide to mobile ad fraud

Today, fraudsters are doing everything they can to get their hands on marketing budgets. Yet preventing them from doing so is simpler than it might ...
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Ad fraud

Why it’s crucial to prevent mobile ad fraud

Read this article to find out why advertisers and ad networks should make ad fraud detection and prevention a top priority. The safety of your ...
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detect ad fraud
Ad fraud

10 ways to identify and prevent mobile ad fraud

Fraudsters are using various methods to steal money from advertisers and ad networks. Here are 10 simple methods to detect ad fraud.
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ad fraud
Ad fraud

Everything you need to know about mobile ad fraud

Ad fraud is on the increase. But what, exactly, is mobile ad fraud? And how can marketers detect and prevent it from happening? This article ...
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10 steps to find the best ad network
Ad network

10 Ways to identify the best ad network

Here are the top steps that you can take to find the best ad network in the market. Finding the best ad network is not ...
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Affiliate marketing

What is affiliate marketing? 11 things to look for in an affiliate marketing tracking software

What is affiliate marketing and affiliate marketing tracking software, and how can brands use them to manage their marketing efforts?
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supply side platform
Ad network

What exactly is a supply side platform (SSP), and what are the benefits of an SSP?

What is a supply side platform (SSP)? How do they help publishers sell their ad inventory efficiently? This article covers this and other elements rel...
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