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10 ways to identify and prevent mobile ad fraud
To prevent financial loss, advertisers and ad networks have to use various tools and methods to …
Everything you need to know about mobile ad fraud
What is mobile ad fraud? And how does it stop marketers from reaching their goals? This …
Everything you need to know about ad networks
By the end of 2022, global ad spend is estimated to have reached a whopping $808 …
10 types of mobile ad frauds you should know about
The ultimate goal of any advertiser is to reach the right audience and generate traffic on …
10 Ways to identify the best ad network
Post-pandemic, global advertising revenue has grown by 24.3% to $772.4 billion. By the end of 2026, …
What is affiliate marketing? 11 things to look for in an affiliate marketing tracking software
In the US, companies spent $1.6 billion in 2010 on affiliate marketing. In 2022, this amount …
7 tips on how to test new ad networks
By the end of the year 2024, ad spend will reach $885 billion. As such, ad …
Everything you need to know about ad network integration
Ads are crucial for commercial growth. Paid advertisements can generate a 200% return on investments (ROI) …
What exactly is a supply side platform (SSP), and what are the benefits of an SSP?
Having a grasp of advertising history will help get you to grips with what a supply …
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