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Boost your affiliate game: the ultimate guide to choosing automated tracking tools
The affiliate marketing industry is growing significantly. While it helps affiliates earn passive income, companies or …
8 Ways marketing automation can supercharge your website tracking
Website tracking and marketing automation are two powerful tools that, if combined, can bring great results. …
Everything you should know about performance marketing. Why do you require a performance marketing platform?
Today, companies that want to grow are increasingly turning to performance marketing to succeed. Since performance …
Managed versus in-house performance marketing tracking platforms
Today, advertisers spend almost 72 percent of their budget on digital marketing channels. Companies are, therefore, …
A complete guide to mobile ad fraud
On average, US companies set aside 9 percent of their revenue for marketing budgets. In 2021 …
Why it’s crucial to prevent mobile ad fraud
Ad fraud detection and prevention are crucial for companies with huge marketing budgets for digital advertising. …
Here’s how machine learning can help prevent ad fraud
The benefits of machine learning (ML) are well known – hence why it is becoming so …
Everything you need to know about fraud in mobile in-app advertising
Mobile in-app advertising is one of the best ways for companies to reach their target …
Meet the Swaarm team: Sanyogita Parab – Junior product manager
What is your job at Swaarm? I am a Junior Product Manager at Swaarm. My work …
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