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Stay updated with the latest trends in performance marketing via our blog. We also regularly feature company news, case studies and best practices to help you boost your marketing efforts.

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Martech events 2024

The ultimate list of 10 global martech events every marketer should have on their radar for 2024

In the ever-evolving MarTech landscape, staying ahead of the curve is not just advantageous; it’s imperative. ...
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Employer of the future award given to Swaarm

Swaarm honored with “Employer of the Future” award from the German Innovation Institute

Pioneering the future of work in marketing technology   We are thrilled to announce that Swaarm ...
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Swaarm mobile attribution platform
Best Practices

5 Best practices to follow when integrating an MMP

What is an MMP and how can it help. Here are 5 things you need to do when integrating your business with a mobile attribution ...
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Swaarm MMP/Mobile attribution platform
Industry Insights

Swaarm MMP: Your unified solution for accurate mobile measurement and performance marketing

Swaarm MMP is the unified solution that connects the worlds of mobile measurement and performance marketing. Choosing our attribution platform will not only help you ...
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mobile app analytics
Best Practices

Choose your MMP wisely: 8 proven strategies for mobile marketing success

In 2022, consumer spending on apps and games declined slightly by 3%, resulting in a total ...
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mobile measurement
Best Practices

10 Transformative benefits of MMP adoption

  Mobile measurement partners (MMPs) are the guardians of data integrity and the architects of successful ...
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Privacy-enabled user acquisition for mobile apps: time to overcome the challenges
Best Practices

Privacy-enabled user acquisition for mobile apps: time to overcome the challenges

In this article, originally published by Martechasia, Yogeeta Chainani, CEO and co-founder of Swaarm, talked about how gaming companies ...
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Industry Insights

From A to Z: Mobile measurement partners (MMPs) simplified

Before we dive into the topic of mobile measurement partners, it is crucial to bear in ...
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Swaarm MMP

Migrating MMPs: How to easily switch MMP providers with Swaarm

Here is a step by step guide that explains how you can switch from your existing MMP provider to Swaarm. This blog explains the kind ...
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