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Stay updated with the latest trends in performance marketing via our blog. We also regularly feature company news, case studies and best practices to help you boost your marketing efforts.
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Best Practices
Everything you need to know about search monetization
Today, 80% of phone users check their mobile devices within 15 minutes of waking up. Add ...
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Best Practices
MMP Buyer’s guide: A comprehensive handbook for marketers
What is a Mobile Measurement Partner, and how can it benefit marketers? How to choose an ...
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Best Practices
Marketing leaders: Navigating the digital horizon with Yaryna Pakholchak
Yaryna Pakholchak – CEO of CPARK Marketing leaders – Introduction Yaryna Pakholchak is ...
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Best Practices
Why mobile app marketers need mobile measurement partners
According to tech-care company Asurion, US citizens check their mobile devices on average once every two ...
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Best Practices
12 Reasons why you need a mobile measurement partner
Over 3.55 million apps are available for download in Google Play and 1.6 million apps in ...
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Best Practices
Marketing leaders: Navigating the digital horizon with Rob Tumasyan
Rob Tumasyan – CEO of CityAds Vietnam Introduction Rob Tumasyan, a stalwart in the ...
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Best Practices
How can a mobile measurement partner enhance app monetization strategies?
The digital landscape is constantly changing, and to stay ahead, app owners have to be aware ...
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Industry Insights
App leaders – Yogeeta Chainani, CEO and Co-founder of Swaarm
In this article titled “App Leaders”, originally published by Business of Apps, Yogeeta Chainani, CEO and ...
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Best Practices
Why data privacy matters in mobile measurement partnerships
In 2022, companies around the globe spent an unprecedented $327 billion on mobile advertising. Next year, ...
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