Swaarm insights
Stay updated with the latest trends in performance marketing via our blog. We also regularly feature company news, case studies and best practices to help you boost your marketing efforts.
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Best Practices
12 Reasons why you need a mobile measurement partner
January 25, 2024
Over 3.55 million apps are available for download in Google Play and 1.6 million apps in ...
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Best Practices
Marketing leaders: Navigating the digital horizon with Rob Tumasyan
January 19, 2024
Rob Tumasyan – CEO of CityAds Vietnam Introduction Rob Tumasyan, a stalwart in the ...
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Best Practices
How can a mobile measurement partner enhance app monetization strategies?
January 15, 2024
The digital landscape is constantly changing, and to stay ahead, app owners have to be aware ...
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Industry Insights
App leaders – Yogeeta Chainani, CEO and Co-founder of Swaarm
January 11, 2024
In this article titled “App Leaders”, originally published by Business of Apps, Yogeeta Chainani, CEO and ...
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Best Practices
Why data privacy matters in mobile measurement partnerships
January 5, 2024
In 2022, companies around the globe spent an unprecedented $327 billion on mobile advertising. Next year, ...
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Awards
Swaarm wins 5 awards and finishes strong in G2 winter reports
December 19, 2023
We are proud to share the fantastic news that Swaarm has been featured in the G2 ...
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Industry Insights
Be Prepared for These Digital Marketing Trends 2024
December 18, 2023
The only thing that’s predictable about the digital marketing landscape is the forces that inevitably ...
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Best Practices
The pros and cons of managed mobile measurement partners and in-house solutions
December 12, 2023
In 2022, global revenue from apps and games decreased by 3%. In cash terms, that’s $129 ...
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Awards
Swaarm wins prestigious German Business Award 2023
December 7, 2023
We’re thrilled to announce that Swaarm has won the ”Most Advanced Performance Marketing Tracking Platform 2023” ...
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