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Swaarm insights

Stay updated with the latest trends in performance marketing via our blog. We also regularly feature company news, case studies and best practices to help you boost your marketing efforts.

Mobile Game

keyword optimization
Affiliate marketing

How do you master keyword optimization?

Did you know that, on average, Google processes a mind-boggling 40,000 search queries per second? That ...
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app monetization strategies
Best Practices

How can a mobile measurement partner enhance app monetization strategies?

The digital landscape is constantly changing, and to stay ahead, app owners have to be aware ...
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Customer acquisition plan
Best Practices

How to build a user acquisition plan for your app

Designing the perfect customer acquisition plan will obviously lower your customer acquisition cost. But by combining various strategies,
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mobile in-app advertising
Ad fraud

Everything you need to know about fraud in mobile in-app advertising

Today, criminals are stealing advertising budgets via mobile in-app advertising fraud. What’s more, these scams can have other adverse effects...
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mobile user acquisition
Best Practices

A comparison of organic versus paid mobile user acquisition

Here is an article about organic versus paid mobile user acquisition models. Are you unsure of which marketing strategy to follow? Click to learn how ...
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mobile game marketing
Best Practices

The ultimate guide to mobile game marketing – 2022

Mobile game marketing tactics and techniques can help your mobile game app scale quickly. Learn everything you need about app marketing...
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strategic content marketing
Best Practices

12 ways to promote your mobile game with strategic content marketing plan

Mobile games are becoming popular as more people play them on their mobile devices. If you're not using a strategic content marketing...
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What is paid advertising?
Best Practices

What is paid advertising? 8 types of paid ads and their benefits

What is paid advertising? Here’s how you can use paid advertising to scale your business, acquire customers, and scale your business
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casual mobile game
Best Practices

How to advertise a casual mobile game in 2022

Are you building a casual mobile game? That’s great. In this article, you will learn how to advertise your mobile game app to reach wider ...
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promote your mobile game app
Best Practices

15 best strategies to promote your mobile game app

There are so many mobile gaming apps in the world today. Here are ten strategies that you can follow to promote your mobile game app. ...
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