Keep your data safe and secure: Gain the highest level of platform stability with Swaarm

Businesses of all kinds understand the importance of data security. This includes keeping data safe from cybercriminals and ensuring that data isn’t lost as a result of server downtime. Over 36 billion records were exposed due to data breaches in the first half of 2020, and 68% of business leaders feel their cybersecurity risks are increasing. For mobile marketers – who rely on data-driven decisions every day to push towards their targets – loss of data and the inability to track events can be even more catastrophic. Marketers can only afford to work with tracking and campaign management platforms that offer the best data security to ensure they have everything they need to succeed. In this article, we share the details of Swaarm’s comprehensive platform stability and how you can gain a competitive advantage.

 

How Swaarm protects marketer’s data

Swaarm is a performance-based tracking and campaign management platform with a mission to provide solutions that are innovative and easy-to-use for marketers. We provide ad-tracking for agencies, advertisers, and ad networks and use automation to allow them to efficiently scale their business. With several benefits for clients regarding how their data is stored, Swaarm offers the highest level of platform security on the market. Moreover, there are no clicks lost or thrown away when tracking events – ensuring that our clients can make the most out of their data and increase their revenue.

The mobile marketing ecosystem is complex and marketers cannot fully benefit from a one-size-fits-all approach from their ad-tracking platform. Each network, advertiser, and agency will have specific needs that will help them achieve their goals. This is why Swaarm clients can benefit from our individual approach for each client. For example, as every Swaarm client runs on its own individual infrastructure, any fluctuations in traffic of one client do not have an impact on the other clients’ infrastructure, thereby providing extreme platform stability to each individual client.  This is made possible by offering every client their own dedicated technical infrastructure tailored to their needs.

 

How we store data for optimal security and zero loss of data

Data integrity is at the core of Swaarm’s business, which is why we store and replicate all events so they cannot be lost. We have an event sourcing architecture that allows us to process and replay events transactionally, ensuring that no information is lost due to hardware failures or human errors. This high level of security saves our clients money and resources: Every time a loss of data or failure to track a campaign means less revenue and more time spent resolving issues with your publishers.

Swaarm’s system is widely available and distributed across multiple data centers with independent networks and power infrastructures. In addition to this, our clients’ data is stored in multiple layers during its lifetime, enabling us to recreate derived datasets from primary datasets in case of an issue or failure. This means that our system can guarantee that no data is lost due to the data replication for each layer.

 

Check your tracking links are successful without  a third party

We also have an integrated link tracker, meaning customers do not need to take their data to a third-party tool whenever they need to check if offers are successfully reaching the right destination (such as the app store). This empowers customers to keep their data in one place and easily perform checks within our platform.

 

Gain a greater degree of freedom with your data than any other platform

Swaarm enables marketers to make more out of their data by offering the highest degree of freedom to our clients. For example, our tools are designed to help you optimize on single events –  helping you get more value for your money. As a result of our dedicated infrastructure, we can also provide clients with the ability to modify our tracker to their individual needs with more customization than any other on the market. This is because code snippets allow you to change the behavior of the tracker through code that is executed in real-time for each event.

 

Summary: How Swaarm provides the highest level of platform stability and data security

  • We ensure clients get the most of their data and increase their revenue because there are no clicks lost or thrown away when tracking events
  • Swaarm clients benefit from our individual approach: Every Swaarm client runs on its own individual infrastructure, so fluctuations in traffic do not have an impact on the other clients’ infrastructure
  • Swaarm has an event sourcing architecture that allows us to process and replay events transactionally, ensuring that no information is lost due to hardware failures or human errors
  • Our integrated link tracker enables customers to check links without needing to share data with a third party

Swaarm’s market-leading technology enables clients to successfully manage, track, analyze and optimize performance marketing campaigns in real-time. This enables networks, advertisers, and agencies to stay on top of what is important for them and drive their business forward.

To find out more about how we keep your data safe and secure contact us!