Swaarm insights

Stay updated with the latest trends in performance marketing via our blog. We also regularly feature company news, case studies and best practices to help you boost your marketing efforts.

Best Practices

Ad network

10 Ways to identify the best ad network

June 20, 2022

Here are the top steps that you can take to find the best ad network in the market. Finding the best ad network is not ...

Affiliate marketing

What is affiliate marketing? 11 things to look for in an affiliate marketing tracking software

June 17, 2022

What is affiliate marketing and affiliate marketing tracking software, and how can brands use them to manage their marketing efforts?

Ad network

What exactly is a supply side platform (SSP), and what are the benefits of an SSP?

June 12, 2022

What is a supply side platform (SSP)? How do they help publishers sell their ad inventory efficiently? This article covers this and other elements rel...

Best Practices

A comparison of organic versus paid mobile user acquisition

June 10, 2022

Here is an article about organic versus paid mobile user acquisition models. Are you unsure of which marketing strategy to follow? Click to learn how ...

Ad network

Everything you need to know about advertisers, publishers, and ad networks (Difference between advertisers and publishers)

June 8, 2022

What is the big Difference between advertisers and publishers? Here are sine things that make advertisers and publishers different.

Affiliate marketing

How to conduct competitive research before launching your own partner marketing program

June 2, 2022

Competitor research can help you launch your affiliate or partner marketing program more effectively. Check this article to learn methods you can...

Best Practices

What is partner lifecycle management?

May 31, 2022

What is partner lifecycle management? This article discusses its ins and outs and how companies can use it to build their relationships with their customers.

Best Practices

7 common mistakes to avoid when developing channel partner programs

May 30, 2022

Here is a quick list of 7 mistakes companies need to avoid if they are developing channel partner programs.

Affiliate marketing

7 ways to effectively manage channel partnerships

May 28, 2022

Companies scale their business faster when they work with channel partners. Here are 7 steps you can follow to manage your channel partnerships.

Best Practices

10 types of channel partners that can help scale your business

May 27, 2022

Companies can scale their business quickly when they work with channel partners. Here is a list of 10 types of channel partners and the pros ...

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Swaarm insights

Best Practices

10 Ways to identify the best ad network

What is affiliate marketing? 11 things to look for in an affiliate marketing tracking software

What exactly is a supply side platform (SSP), and what are the benefits of an SSP?

A comparison of organic versus paid mobile user acquisition

Everything you need to know about advertisers, publishers, and ad networks (Difference between advertisers and publishers)

How to conduct competitive research before launching your own partner marketing program

What is partner lifecycle management?

7 common mistakes to avoid when developing channel partner programs

7 ways to effectively manage channel partnerships

10 types of channel partners that can help scale your business

A premium tracking platform made affordable

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