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Swaarm insights

Stay updated with the latest trends in performance marketing via our blog. We also regularly feature company news, case studies and best practices to help you boost your marketing efforts.

Industry Insights

supply side platform
Ad network

What exactly is a supply side platform (SSP), and what are the benefits of an SSP?

What is a supply side platform (SSP)? How do they help publishers sell their ad inventory efficiently? This article covers this and other elements rel...
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What is display advertising?
Ad network

What is display advertising? Why should you leverage the power of display advertising?

What is display advertising? This article will help you understand what display ads is all about and how it can benefit your brand or business. ...
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channel partner management
Affiliate marketing

The ultimate guide to channel partner management

What is Channel partner management? Here's the ultimate guide that will explain everything about channel partner management.
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partner marketing
Affiliate marketing

How to conduct competitive research before launching your own partner marketing program

Competitor research can help you launch your affiliate or partner marketing program more effectively. Check this article to learn methods you can...
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partner lifecycle management
Best Practices

What is partner lifecycle management?

What is partner lifecycle management? This article discusses its ins and outs and how companies can use it to build their relationships with their customers.
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Channel partner programs
Best Practices

7 common mistakes to avoid when developing channel partner programs

Here is a quick list of 7 mistakes companies need to avoid if they are developing channel partner programs.
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Channel partnerships
Affiliate marketing

7 ways to effectively manage channel partnerships

Companies scale their business faster when they work with channel partners. Here are 7 steps you can follow to manage your channel partnerships.
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channel partners
Best Practices

10 types of channel partners that can help scale your business

Companies can scale their business quickly when they work with channel partners. Here is a list of 10 types of channel partners and the pros ...
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partnership marketing
Best Practices

How to increase sales with partnership marketing

Partnership marketing is one of the best ways to scale up your business. In this article, you will learn about different types of partnership marketing...
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affiliate marketing agency
Affiliate marketing

Top reasons why an affiliate marketing agency is right for you

Here are the top reasons why you should partner with an affiliate marketing agency and how to choose the best one.
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