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7 tips on how to test new ad networks
How do you test a new ad network? Here are seven simple steps that will help you choose the right ad network to get better ROI on your ad spend.
Everything you need to know about ad network integration
Advertisers and publishers can benefit greatly from ad network integration. This article will help you understand what ad networks do and their role…
What exactly is a supply side platform (SSP), and what are the benefits of an SSP?
What is a supply side platform (SSP)? How do they help publishers sell their ad inventory efficiently? This article covers this and other elements rel…
A comparison of organic versus paid mobile user acquisition
When Apple launched the iOS app store in 2008, there were around 500 apps. Today, however, …
Everything you need to know about advertisers, publishers, and ad networks (Difference between advertisers and publishers)
What is the big Difference between advertisers and publishers? Here are sine things that make advertisers and publishers different.
What is display advertising? Why should you leverage the power of display advertising?
What is display advertising? This article will help you understand what display ads is all about and how it can benefit your brand or business.
The ultimate guide to channel partner management
What is Channel partner management? Here’s the ultimate guide that will explain everything about channel partner management.
How to conduct competitive research before launching your own partner marketing program
Competitor research can help you launch your affiliate or partner marketing program more effectively. Check this article to learn methods you can…
What is partner lifecycle management?
Understanding partner lifecycle management is crucial if you want your business to be successful. Channel partner …
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