Swaarm insights

Stay updated with the latest trends in performance marketing via our blog. We also regularly feature company news, case studies and best practices to help you boost your marketing efforts.

Best Practices

Affiliate marketing

How do you master keyword optimization?

March 5, 2024

Did you know that, on average, Google processes a mind-boggling 40,000 search queries per second? That ...

Ad network

Everything you need to know about search monetization

February 19, 2024

Today, 80% of phone users check their mobile devices within 15 minutes of waking up. Add ...

Best Practices

MMP Buyer’s guide: A comprehensive handbook for marketers

February 7, 2024

What is a Mobile Measurement Partner, and how can it benefit marketers? How to choose an ...

Ad network

Marketing leaders: Navigating the digital horizon with Yaryna Pakholchak

February 7, 2024

Yaryna Pakholchak – CEO of CPARK Marketing leaders – Introduction Yaryna Pakholchak is ...

Best Practices

Why mobile app marketers need mobile measurement partners

January 30, 2024

According to tech-care company Asurion, US citizens check their mobile devices on average once every two ...

marketing analytics tool or MMP - Mobile measurement partner

Best Practices

12 Reasons why you need a mobile measurement partner

January 25, 2024

Over 3.55 million apps are available for download in Google Play and 1.6 million apps in ...

Marketing insights from CEO of City Ads Vietnam - Rob Tumasyan

Best Practices

Marketing leaders: Navigating the digital horizon with Rob Tumasyan

January 19, 2024

Rob Tumasyan – CEO of CityAds Vietnam Introduction Rob Tumasyan, a stalwart in the ...

Best Practices

How can a mobile measurement partner enhance app monetization strategies?

January 15, 2024

The digital landscape is constantly changing, and to stay ahead, app owners have to be aware ...

Best Practices

Why data privacy matters in mobile measurement partnerships

January 5, 2024

In 2022, companies around the globe spent an unprecedented $327 billion on mobile advertising. Next year, ...

Best Practices

The pros and cons of managed mobile measurement partners and in-house solutions

December 12, 2023

In 2022, global revenue from apps and games decreased by 3%. In cash terms, that’s $129 ...

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Swaarm insights

Best Practices

How do you master keyword optimization?

Everything you need to know about search monetization

MMP Buyer’s guide: A comprehensive handbook for marketers

Marketing leaders: Navigating the digital horizon with Yaryna Pakholchak

Why mobile app marketers need mobile measurement partners

12 Reasons why you need a mobile measurement partner

Marketing leaders: Navigating the digital horizon with Rob Tumasyan

How can a mobile measurement partner enhance app monetization strategies?

Why data privacy matters in mobile measurement partnerships

The pros and cons of managed mobile measurement partners and in-house solutions

A premium tracking platform made affordable

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