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Swaarm insights

Stay updated with the latest trends in performance marketing via our blog. We also regularly feature company news, case studies and best practices to help you boost your marketing efforts.

Industry Insights

Marketing insights from CEO of City Ads Vietnam - Rob Tumasyan

Best Practices

Marketing leaders: Navigating the digital horizon with Rob Tumasyan

January 19, 2024

Rob Tumasyan – CEO of CityAds Vietnam Introduction Rob Tumasyan, a stalwart in the ...

App leaders - Yogeeta Chainani, CEO and Co-founder of Swaarm

Industry Insights

App leaders – Yogeeta Chainani, CEO and Co-founder of Swaarm

January 11, 2024

In this article titled “App Leaders”, originally published by Business of Apps, Yogeeta Chainani, CEO and ...

Digital marketing trends

Industry Insights

Be Prepared for These Digital Marketing Trends 2024

December 18, 2023

The only thing that’s predictable about the digital marketing landscape is the forces that inevitably ...

Swaarm MMP/Mobile attribution platform

Industry Insights

Swaarm MMP: Your unified solution for accurate mobile measurement and performance marketing

November 17, 2023

Swaarm MMP is the unified solution that connects the worlds of mobile measurement and performance marketing. Choosing our attribution platform will not only help you ...

mobile app analytics

Best Practices

Choose your MMP wisely: 8 proven strategies for mobile marketing success

November 14, 2023

In 2022, consumer spending on apps and games declined slightly by 3%, resulting in a total ...

mobile measurement

Best Practices

10 Transformative benefits of MMP adoption

November 7, 2023

Mobile measurement partners (MMPs) are the guardians of data integrity and the architects of successful ...

Industry Insights

From A to Z: Mobile measurement partners (MMPs) simplified

October 18, 2023

Before we dive into the topic of mobile measurement partners, it is crucial to bear in ...

Yogeeta to TechGraph about Martech industry in India

Industry Insights

In conversation with Swaarm Co-founder Yogeeta Chainani

August 17, 2023

In this article, originally published by TechGraph, Yogeeta Chainani, CEO and co-founder of Swaarm talked about Martech industry in India.

Guide to switching to a new tracking platform

Best Practices

Mastering the move: Guide to switching to a new tracking platform

August 14, 2023

Companies are often hesitant to switch to a new and advanced tracking platform, even when it offers more value and innovation, fearing that the...

iOS17 Private browsing - Apple’s privacy updates

Data Safety & Stability

iOS17 private browsing: Confidently navigate Apple’s privacy updates

July 18, 2023

iOS17 private browsing - Apple’s new privacy updates - With more privacy changes on the horizon, it is crucial to partner with a forward-thinking...

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