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Stay updated with the latest trends in performance marketing via our blog. We also regularly feature company news, case studies and best practices to help you boost your marketing efforts.

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app store optimization
Best Practices

The ultimate 7-step guide to app store optimization

App store optimization can help increase app visibility and organic downloads. Here are seven tips that you can use to optimize your app...
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right target audience for mobile gaming app
Industry Insights

How to identify the right target audience for your mobile game app?

Finding the right target audience for your mobile gaming app is one of the first things you should be doing even before you begin developing ...
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Optimize Your Customer Lifecycle
Best Practices

How to use mobile marketing automation to optimize your customer lifecycle

How can you use mobile marketing automation to optimize your customer lifecycle? Is this the question that you are trying to find answers to? 
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Leadership Perspective

Mobile marketing trends 2022

What are the trending topics that all mobile marketers need to be aware of? Learn everything you need to know about mobile marketing trends 2022 ...
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Mobile Marketing Automation (MMA)
Best Practices

Mobile marketing automation (MMA): What it is and how to get started to drive your growth in 2022

Mobile Marketing Automation (MMA) helps marketers and brands to connect well with customers and to increase user engagement and retention. Read this interesting article.
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Best Practices

Grow a mobile app or game with mobile marketing automation

Grow a Mobile App or Game with Mobile Marketing Automation - Read this guide to learn of tips, techniques and strategies that can help you ...
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Best Practices

Marketing automation for mobile apps: Boost app engagement

This guide defines mobile app engagement and how you can optimize it with Marketing automation for mobile apps.
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Best Practices

3 mobile marketing automation trends to boost growth in 2022

What are Mobile Marketing Automation Trends for 2022? Use this guide to learn how marketers are getting most of the technology.
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Marketing Campaign Manager
Industry Insights

What does a marketing campaign manager do?

What does a marketing campaign manager do? Here’s a detailed article that provides a lot of information about what a campaign manager does.
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