Swaarm insights
Stay updated with the latest trends in performance marketing via our blog. We also regularly feature company news, case studies and best practices to help you boost your marketing efforts.
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Best Practices
What exactly is a supply side platform (SSP), and what are the benefits of an SSP?
What is a supply side platform (SSP)? How do they help publishers sell their ad inventory efficiently? This article covers this and other elements rel...
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Best Practices
A comparison of organic versus paid mobile user acquisition
Here is an article about organic versus paid mobile user acquisition models. Are you unsure of which marketing strategy to follow? Click to learn how ...
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Best Practices
Everything you need to know about advertisers, publishers, and ad networks (Difference between advertisers and publishers)
What is the big Difference between advertisers and publishers? Here are sine things that make advertisers and publishers different.
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Industry Insights
What is display advertising? Why should you leverage the power of display advertising?
What is display advertising? This article will help you understand what display ads is all about and how it can benefit your brand or business. ...
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Industry Insights
The ultimate guide to channel partner management
What is Channel partner management? Here's the ultimate guide that will explain everything about channel partner management.
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Best Practices
How to conduct competitive research before launching your own partner marketing program
Competitor research can help you launch your affiliate or partner marketing program more effectively. Check this article to learn methods you can...
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Best Practices
What is partner lifecycle management?
What is partner lifecycle management? This article discusses its ins and outs and how companies can use it to build their relationships with their customers.
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Best Practices
7 common mistakes to avoid when developing channel partner programs
Here is a quick list of 7 mistakes companies need to avoid if they are developing channel partner programs.
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Best Practices
7 ways to effectively manage channel partnerships
Companies scale their business faster when they work with channel partners. Here are 7 steps you can follow to manage your channel partnerships.
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