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Stay updated with the latest trends in performance marketing via our blog. We also regularly feature company news, case studies and best practices to help you boost your marketing efforts.

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promote your mobile game app
Best Practices

15 best strategies to promote your mobile game app

There are so many mobile gaming apps in the world today. Here are ten strategies that you can follow to promote your mobile game app. ...
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Mobile game monetization
Industry Insights

Mobile game monetization: The ultimate guide for beginners

Mobile game monetization: Creating a game is not enough to generate revenue. Here are some ways to monetize the mobile app.
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Women Hands
Leadership Perspective

Breaking the bias for international women’s day 2022

International Women's Day is a worldwide celebration of the social, economic, cultural, and political achievements of women. This year's motto is...
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app store optimization
Best Practices

The ultimate 7-step guide to app store optimization

App store optimization can help increase app visibility and organic downloads. Here are seven tips that you can use to optimize your app...
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right target audience for mobile gaming app
Industry Insights

How to identify the right target audience for your mobile game app?

Finding the right target audience for your mobile gaming app is one of the first things you should be doing even before you begin developing ...
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Optimize Your Customer Lifecycle
Best Practices

How to use mobile marketing automation to optimize your customer lifecycle

How can you use mobile marketing automation to optimize your customer lifecycle? Is this the question that you are trying to find answers to? 
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Leadership Perspective

Mobile marketing trends 2022

What are the trending topics that all mobile marketers need to be aware of? Learn everything you need to know about mobile marketing trends 2022 ...
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Mobile Marketing Automation (MMA)
Best Practices

Mobile marketing automation (MMA): What it is and how to get started to drive your growth in 2022

Mobile Marketing Automation (MMA) helps marketers and brands to connect well with customers and to increase user engagement and retention. Read this interesting article.
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Best Practices

Grow a mobile app or game with mobile marketing automation

Grow a Mobile App or Game with Mobile Marketing Automation - Read this guide to learn of tips, techniques and strategies that can help you ...
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