Swaarm insights
Stay updated with the latest trends in performance marketing via our blog. We also regularly feature company news, case studies and best practices to help you boost your marketing efforts.
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Best Practices
How does Google Analytics help in website tracking
Google Analytics is one of the most efficient ways of tracking website traffic. Read this article to understand how it helps businesses...
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Best Practices
Unlocking success: Powerful user acquisition strategies for mobile gaming apps
Discover powerful mobile user acquisition strategies to skyrocket your game downloads! Attract new users and boost your app's visibility with proven tactics. Level up your ...
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Best Practices
Everything you should know about performance marketing. Why do you require a performance marketing platform?
What is performance marketing, and why should you invest in a performance marketing platform? This article explains everything you should...
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Best Practices
A beginner’s guide to user acquisition strategies
Companies and marketers use user acquisition strategy as a way to grow. Here are some simple strategies to help brands to scale up their...
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Best Practices
Managed versus in-house performance marketing tracking platforms
A performance marketing tracking platform can help you gain total control over your marketing campaigns. But should you go for an in-house performance marketing software ...
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Best Practices
A complete guide to mobile ad fraud
Today, fraudsters are doing everything they can to get their hands on marketing budgets. Yet preventing them from doing so is simpler than it might ...
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Best Practices
Why it’s crucial to prevent mobile ad fraud
Read this article to find out why advertisers and ad networks should make ad fraud detection and prevention a top priority. The safety of your ...
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Industry Insights
Here’s how machine learning can help prevent ad fraud
Machine learning applications are helpful in ad fraud prevention. This article will explain how this branch of artificial intelligence is able to detect...
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Industry Insights
Everything you need to know about fraud in mobile in-app advertising
Today, criminals are stealing advertising budgets via mobile in-app advertising fraud. What’s more, these scams can have other adverse effects...
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