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Swaarm insights

Stay updated with the latest trends in performance marketing via our blog. We also regularly feature company news, case studies and best practices to help you boost your marketing efforts.

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Performance marketing tracking platform
Best Practices

Everything you should know about performance marketing. Why do you require a performance  marketing platform?

What is performance marketing, and why should you invest in a performance marketing platform? This article explains everything you should...
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user acquisition strategy
Best Practices

A beginner’s guide to user acquisition strategies

Companies and marketers use user acquisition strategy as a way to grow. Here are some simple strategies to help brands to scale up their...
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Performance marketing tracking platform
Best Practices

Managed versus in-house performance marketing tracking platforms

A performance marketing tracking platform can help you gain total control over your marketing campaigns. But should you go for an in-house performance marketing software ...
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mobile ad fraud
Best Practices

A complete guide to mobile ad fraud

Today, fraudsters are doing everything they can to get their hands on marketing budgets. Yet preventing them from doing so is simpler than it might ...
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Best Practices

Why it’s crucial to prevent mobile ad fraud

Read this article to find out why advertisers and ad networks should make ad fraud detection and prevention a top priority. The safety of your ...
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ad fraud prevention
Industry Insights

Here’s how machine learning can help prevent ad fraud

Machine learning applications are helpful in ad fraud prevention. This article will explain how this branch of artificial intelligence is able to detect...
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mobile in-app advertising
Industry Insights

Everything you need to know about fraud in mobile in-app advertising

Today, criminals are stealing advertising budgets via mobile in-app advertising fraud. What’s more, these scams can have other adverse effects...
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Employee Story

Meet the Swaarm team: Sanyogita Parab – Junior product manager

Sanyogita, who is working as junior product manager at Swaarm has opened up about her experiences here at Swaarm. Learn about work culture!
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detect ad fraud
Best Practices

10 ways to identify and prevent mobile ad fraud

Fraudsters are using various methods to steal money from advertisers and ad networks. Here are 10 simple methods to detect ad fraud.
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