Swaarm insights
Stay updated with the latest trends in performance marketing via our blog. We also regularly feature company news, case studies and best practices to help you boost your marketing efforts.
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Why we need more women founders
Yogeeta Chainani, Co-founder and CPO of Swaarm shares her views on equality, why we need more women founders and what we are doing to make that happen.
What are the classic performance marketing ad formats?
From display ads to push notifications: Learn about the classic performance marketing ad formats that can be used for performance marketing
Mobile tracking: which cost model is the best investment?
When choosing your tracking platform it is important to weigh up the costs versus benefits – and a premium platform can be the most cost-effective.
Must-read online performance marketing publications
We have selected a number of must-read publications for performance marketing experts that cover all you need to know about it in 2021.
What is performance marketing? Your 2021 guide
Performance marketing is a goal-driven approach every marketer should know. Learn how it works, the best performing channels and best practices with our guide.
Tracking platform innovation for affiliate networks
Affiliate networks can benefit from working with an innovative tracking platform. Learn the essential benefits and how they work in this guide.
The marketing mix that makes you win the mobile game
Find out how to diversify your performance marketing mix for long-term success with this guide.
Introducing Swaarm’s new privacy enabled attribution
Learn how Swaarm’s PEA chain will allow you to capture campaign and traffic source throughout the whole advertising network chain in a privacy-compliant way.
How to measure performance marketing campaigns
Read our guide to learn how to measure performance marketing campaigns, critical metrics you should track and how Swaarm can help.
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