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Swaarm insights

Stay updated with the latest trends in performance marketing via our blog. We also regularly feature company news, case studies and best practices to help you boost your marketing efforts.

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Women Founders
Leadership Perspective

Why we need more women founders

May 12, 2021

Yogeeta Chainani, Co-founder and CPO of Swaarm shares her views on equality, why we need more women founders and what we are doing to make that happen.

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performance marketing ad formats
Best Practices

What are the classic performance marketing ad formats?

May 11, 2021

From display ads to push notifications: Learn about the classic performance marketing ad formats that can be used for performance marketing

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mobile tracking
Best Practices

Mobile tracking: which cost model is the best investment?

May 4, 2021

When choosing your tracking platform it is important to weigh up the costs versus benefits – and a premium platform can be the most cost-effective.

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performance marketing publications
Industry Insights

Must-read online performance marketing publications

May 3, 2021

We have selected a number of must-read publications for performance marketing experts that cover all you need to know about it in 2021.

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what is performance marketing
Best Practices

What is performance marketing? Your 2021 guide

April 27, 2021

Performance marketing is a goal-driven approach every marketer should know. Learn how it works, the best performing channels and best practices with our guide.

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tracking platform innovation
Best Practices

Tracking platform innovation for affiliate networks

April 26, 2021

Affiliate networks can benefit from working with an innovative tracking platform. Learn the essential benefits and how they work in this guide.

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the marketing mix that makes you win the mobile game
Best Practices

The marketing mix that makes you win the mobile game

April 20, 2021

Find out how to diversify your performance marketing mix for long-term success with this guide.

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Introducing Swaarm’s New Privacy Enabled Attribution
News

Introducing Swaarm’s new privacy enabled attribution

April 14, 2021

Learn how Swaarm’s PEA chain will allow you to capture campaign and traffic source throughout the whole advertising network chain in a privacy-compliant way.

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measure performance marketing campaigns
Best Practices

How to measure performance marketing campaigns

April 14, 2021

Read our guide to learn how to measure performance marketing campaigns, critical metrics you should track and how Swaarm can help.

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