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Stay updated with the latest trends in performance marketing via our blog. We also regularly feature company news, case studies and best practices to help you boost your marketing efforts.
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Best Practices
12 ways to promote your mobile game with strategic content marketing plan
Mobile games are becoming popular as more people play them on their mobile devices. If you're not using a strategic content marketing...
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Best Practices
What is paid advertising? 8 types of paid ads and their benefits
What is paid advertising? Here’s how you can use paid advertising to scale your business, acquire customers, and scale your business
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Best Practices
How to advertise a casual mobile game in 2022
Are you building a casual mobile game? That’s great. In this article, you will learn how to advertise your mobile game app to reach wider ...
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Best Practices
15 best strategies to promote your mobile game app
There are so many mobile gaming apps in the world today. Here are ten strategies that you can follow to promote your mobile game app. ...
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Industry Insights
Mobile game monetization: The ultimate guide for beginners
Mobile game monetization: Creating a game is not enough to generate revenue. Here are some ways to monetize the mobile app.
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Leadership Perspective
Breaking the bias for international women’s day 2022
International Women's Day is a worldwide celebration of the social, economic, cultural, and political achievements of women. This year's motto is...
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Best Practices
The ultimate 7-step guide to app store optimization
App store optimization can help increase app visibility and organic downloads. Here are seven tips that you can use to optimize your app...
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Industry Insights
How to identify the right target audience for your mobile game app?
Finding the right target audience for your mobile gaming app is one of the first things you should be doing even before you begin developing ...
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Best Practices
How to use mobile marketing automation to optimize your customer lifecycle
How can you use mobile marketing automation to optimize your customer lifecycle? Is this the question that you are trying to find answers to?
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