Swaarm insights

Stay updated with the latest trends in performance marketing via our blog. We also regularly feature company news, case studies and best practices to help you boost your marketing efforts.

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Events

The best performance marketing conferences in 2021 and 2022

May 18, 2021

Here is your guide to handpicked and best performance marketing conferences 2021 and 2022. Get ready to mark these dates in your calendar...

Leadership Perspective

Why we need more women founders

May 12, 2021

Yogeeta Chainani, Co-founder and CPO of Swaarm shares her views on equality, why we need more women founders and what we are...

Best Practices

What are the classic performance marketing ad formats?

May 11, 2021

From display ads to push notifications: Learn about the classic performance marketing ad formats that can be used for performance marketing

News

Swaarm Has An Alternative Method For Attribution On iOS 14 – Minus The IDFA

May 5, 2021

This article was originally published by AdExchanger. It talks about us, how we launched privacy enabled attribution (PEA) chain just in time.

Best Practices

Mobile tracking: which cost model is the best investment?

May 4, 2021

Mobile Tracking: When picking tracking platform, you should weigh costs and benefits. Premium platform can be very cost-effective...

Industry Insights

Must-read online performance marketing publications

May 3, 2021

Here is a collection of online performance marketing publications that you for sure need to read. These publications will help you become an expert...