Swaarm insights
Stay updated with the latest trends in performance marketing via our blog. We also regularly feature company news, case studies and best practices to help you boost your marketing efforts.
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Best Practices
Performance marketing vs. brand marketing – Explained
Performance Marketing and Brand Marketing Explained clearly. Choose the right mix. after understanding the pros and cons of each of this aspects.
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Events
The best performance marketing conferences in 2021 and 2022
Here is your guide to handpicked and best performance marketing conferences 2021 and 2022. Get ready to mark these dates in your calendar...
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Leadership Perspective
Why we need more women founders
Yogeeta Chainani, Co-founder and CPO of Swaarm shares her views on equality, why we need more women founders and what we are...
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Best Practices
What are the classic performance marketing ad formats?
From display ads to push notifications: Learn about the classic performance marketing ad formats that can be used for performance marketing
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News
Swaarm Has An Alternative Method For Attribution On iOS 14 – Minus The IDFA
This article was originally published by AdExchanger. It talks about us, how we launched privacy enabled attribution (PEA) chain just in time.
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Best Practices
Mobile tracking: which cost model is the best investment?
Mobile Tracking: When picking tracking platform, you should weigh costs and benefits. Premium platform can be very cost-effective...
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Industry Insights
Must-read online performance marketing publications
Here is a collection of online performance marketing publications that you for sure need to read. These publications will help you become an expert...
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Best Practices
What is performance marketing? Your 2021 guide
What is performance marketing? It is a goal driven approach every marketer should know. They should learn how it works...
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Best Practices
Tracking platform innovation for affiliate networks
Tracking platform innovation for affiliate networks. Read this article to understand how tracking platforms can benefit you to achieve more...
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