Swaarm insights
Stay updated with the latest trends in performance marketing via our blog. We also regularly feature company news, case studies and best practices to help you boost your marketing efforts.
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Best Practices
10 Ways to identify the best ad network
Here are the top steps that you can take to find the best ad network in the market. Finding the best ad network is not ...
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Best Practices
What is affiliate marketing? 11 things to look for in an affiliate marketing tracking software
What is affiliate marketing and affiliate marketing tracking software, and how can brands use them to manage their marketing efforts?
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Industry Insights
7 tips on how to test new ad networks
How do you test a new ad network? Here are seven simple steps that will help you choose the right ad network to get better ...
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Industry Insights
Everything you need to know about ad network integration
Advertisers and publishers can benefit greatly from ad network integration. This article will help you understand what ad networks do and their role...
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Best Practices
What exactly is a supply side platform (SSP), and what are the benefits of an SSP?
What is a supply side platform (SSP)? How do they help publishers sell their ad inventory efficiently? This article covers this and other elements rel...
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Best Practices
A comparison of organic versus paid mobile user acquisition
Here is an article about organic versus paid mobile user acquisition models. Are you unsure of which marketing strategy to follow? Click to learn how ...
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Best Practices
Everything you need to know about advertisers, publishers, and ad networks (Difference between advertisers and publishers)
What is the big Difference between advertisers and publishers? Here are sine things that make advertisers and publishers different.
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Industry Insights
What is display advertising? Why should you leverage the power of display advertising?
What is display advertising? This article will help you understand what display ads is all about and how it can benefit your brand or business. ...
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Industry Insights
The ultimate guide to channel partner management
What is Channel partner management? Here's the ultimate guide that will explain everything about channel partner management.
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