Swaarm insights
Stay updated with the latest trends in performance marketing via our blog. We also regularly feature company news, case studies and best practices to help you boost your marketing efforts.
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Best Practices
What are the classic performance marketing ad formats?
From display ads to push notifications: Learn about the classic performance marketing ad formats that can be used for performance marketing
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News
Swaarm Has An Alternative Method For Attribution On iOS 14 – Minus The IDFA
This article was originally published by AdExchanger. It talks about us, how we launched privacy enabled attribution (PEA) chain just in time.
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Best Practices
Mobile tracking: which cost model is the best investment?
Mobile Tracking: When picking tracking platform, you should weigh costs and benefits. Premium platform can be very cost-effective...
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Industry Insights
Must-read online performance marketing publications
Here is a collection of online performance marketing publications that you for sure need to read. These publications will help you become an expert...
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Best Practices
What is performance marketing? Your 2021 guide
What is performance marketing? It is a goal driven approach every marketer should know. They should learn how it works...
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Best Practices
Tracking platform innovation for affiliate networks
Tracking platform innovation for affiliate networks. Read this article to understand how tracking platforms can benefit you to achieve more...
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Best Practices
The marketing mix that makes you win the mobile game
The marketing mix that makes you win the mobile game - Diversify your performance marketing mix to get long-term success...
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News
Introducing Swaarm’s new privacy enabled attribution
Introducing Swaarm’s New Privacy Enabled Attribution: Capture campaign and traffic source through advertising network in a privacy compliant way.
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Best Practices
How to measure performance marketing campaigns
Read our guide to learn how to measure performance marketing campaigns, critical metrics you should track and how Swaarm can help...
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